Marketplace Listing Quality Analyzer

About the Marketplace Listing Quality Analyzer

Listings lose sales on small things: a title over Amazon’s 200 characters, a word three times, “BEST PRICE!!!” in capitals, two bullet points where five fit, three photos, no colour or size, a description that repeats the title, the keywords shoppers type missing from the title. Drop the listings file you get from your seller panel — Amazon’s category listings report or flat file, a Flipkart or Meesho catalogue sheet, a Shopify or WooCommerce product CSV, any store sheet — and every listing gets a score out of 100 with the fixes that add the most points, Amazon’s published rules marked as such.

Add the keywords you want to rank for and the audit shows, listing by listing, whether each one is in the title, the bullets, the description or the search terms, and which keywords most listings miss. Each listing also gets a suggested title made from its own words: capitals calmed, prices and promotional words removed, words over Amazon’s repeat limit dropped, the brand first and the colour, size and material it lacks added. A catalogue of 50,000 listings is audited in seconds, in your browser: nothing is uploaded.

Common uses

• Auditing a whole catalogue before a sale season, lowest scores first.
• Checking listings a cataloguing agency wrote, against Amazon’s published title and bullet rules.
• Finding which target keywords most listings miss, and where to add them.
• Rewriting titles that break Amazon’s repeat and character rules.

How the score works

Each listing is scored out of 100 on six parts, weighted for the marketplace (Amazon: title 25, bullet points 20, description 10, images 20, attributes 10, keywords 15):

• Title: its length, its structure (brand first, the product type, a detail such as size, colour, material or count) and whether it is clean (no banned characters, repeated words, promotional words, capitals or symbols).
• Bullet points: how many against the target (Amazon: five), and how many are clean: a capital first letter, no emoji or special characters, no repeats, no guarantees, no prohibited phrases.
• Description: its length, not a copy of the title or bullets, and no links, e-mail addresses or phone numbers.
• Images: how many working image links against the target (Amazon: seven).
• Attributes: the brand, colour, size, material and category columns the file has, filled in.
• Keywords: with target keywords, where each one is found (title counts most, then bullets, description and search terms); without them, whether the search terms are filled in and within the limit.

A part the file has no columns for (the bullet points of a report that has none) is left out instead of counting as zero. Grades: A from 85, B from 70, C from 50, D below.

Rules the marketplaces publish

• Amazon titles: at most 200 characters with spaces in most categories; none of ! $ ? _ { } ^ ¬ ¦ unless they are part of the brand name; no word more than twice, prepositions, articles and conjunctions excepted (Amazon’s announcement). These are errors here.
• Amazon bullet points: five main features; each starts with a capital letter; no special characters, emoji or ASINs; no prohibited phrases such as “eco-friendly” or “anti-bacterial”; no claims about guarantees or the company; no repeated information; a space between a number and its unit (Amazon’s post).
• Amazon search terms: less than 250 bytes, the limit Seller Central’s own error message gives; letters outside English take more than one byte each.

Everything else — the title lengths that score in full, the image and bullet targets of Flipkart, Meesho and online stores, the description lengths — is MySmartCoPilot’s guidance from what shoppers need to decide, and is shown as “should fix” or a tip, never as a marketplace rule.

Files it reads

Amazon’s category listings report and flat files (the row of labels or the row of attribute names, also the newer qualified names such as item_name[…]#1.value), Amazon’s all listings report (it has no bullet points, so they are left out), Flipkart and Meesho catalogue sheets, Shopify product CSVs (the image and variant rows of a product are read with it), WooCommerce exports (bullets from the short description’s list), and any sheet with a title column. Excel workbooks are read sheet by sheet and the sheet with the listings is chosen; parent rows of Amazon variation families are skipped, as shoppers buy the children.

Limitations

• It reads the file, not the live listings: it cannot see your photos’ quality, A+ content, reviews, the category’s own rules or what the marketplace shows after its own edits.
• Marketplace rules change. Amazon’s published title, bullet and search-term rules are applied as published; the other targets are guidance. When your seller panel says something else, follow the panel.
• Target keywords are matched as whole words, singular or plural (bedsheet matches bedsheets); other word forms and misspellings are not.
• Up to 100,000 rows and 120 MB per file are read.
• Without a pass, the page shows every count and the first listings, common fixes and keywords (up to 10 each); the full lists and the downloads need a Premium pass.

Privacy

On this device; its files download once

Everything happens in your browser. What you enter or open here is not uploaded or stored by MySmartCoPilot. The spreadsheet reader (SheetJS) and the PDF engine download from this site the first time a workbook or a report needs them. Your listings are read on your device and never uploaded.