Etsy Listing Checker: Title, 13 Tags & SEO Audit

About the Etsy Listing Checker: Title, 13 Tags & SEO Audit

Paste one Etsy listing — its title, up to 13 tags, the description and the materials — and the rules Etsy states for them are checked as you type: the 140-character title limit, the characters a title, a tag or a material may hold, the 20-character tag limit, the characters you may use only once, repeated words, words about price and shipping, the part of the title search engines show and the first sentence of the description. Each issue says what is wrong and how to fix it, and a cleaned version applies the safe fixes for you.

To audit a whole shop, open the Currently for Sale Listings CSV that Etsy’s Download Data page gives you (your own file needs no pass): every listing gets its score and its issues, with the listings that use fewer than 13 tags, titles used twice and a table of how often each tag is used across the shop.

The free preview shows the score and the first three issues of one listing with their fixes, and the counts for a shop file. A Premium pass unlocks every issue, the cleaned version to copy, the shop-wide table and the audit as CSV. MySmartCoPilot is not affiliated with Etsy; the rules come from Etsy’s own Help Center, Seller Handbook and API reference, linked below.

Common uses

• A new Etsy seller checking a listing before publishing it.
• A seller cleaning up older listings written when titles were packed with keywords.
• A shop owner or assistant auditing every listing at once from the Download Data CSV.
• A virtual assistant or agency reviewing a client’s shop before working on its search visibility.

The rules it checks

• Title: up to 140 characters; letters, numbers, punctuation, maths symbols, spaces and ™ © ® only (no emoji or currency signs); %, :, & and + once each. These are errors.
• Title guidance: fewer than 15 words, each word once, no subjective words such as “perfect” or “beautiful” (they belong in the description), nothing about price, shipping or sales (Etsy badges those in search), holidays and recipients only when essential, gifting phrases in tags rather than the title. These are warnings and tips.
• Tags: up to 13, each up to 20 characters, made of letters, numbers and spaces, with ' and - allowed inside a tag but not at its start (the straight apostrophe: the curly ’ many phones type is not in Etsy’s list, and the cleaned version straightens it); repeated tags, singular and plural pairs, and tags that only repeat the title or are single words.
• Description: its first sentence should say exactly what you sell; phrases repeated over and over are flagged.
• Materials: letters, numbers and spaces only, one material per entry.
• Names owned by others: a built-in list of well-known brand, franchise, league and character names, plus your own list.

What search engines see

Etsy builds your listing page’s title from the item title, and search engines show only about its first 50 to 60 characters. The checker shows that part of your title, so you can see whether what the item is and its key traits come first. The description’s first sentence is what a reader meets first: Etsy’s advice is that a person should know from it exactly what you are selling.

What the score means

The score starts at 100 and loses 12 points for each error, 5 for each warning and 2 for each tip: 85 or more is Good, 60 to 84 Needs work, below 60 Poor. It is MySmartCoPilot’s own summary of these checks, so you can see which listings need attention first. Etsy does not publish a listing score, and a high score here does not promise a place in Etsy’s search.

Names owned by other companies

Using a brand, franchise or character name to describe or sell your own item can infringe the owner’s rights unless you are licensed. Etsy removes material reported for infringement and can end the selling privileges of repeat infringers (Etsy Intellectual Property Policy). The checker warns about well-known names it knows and about any you add; add your own brand names so they are never flagged. The list cannot be complete, and a name it does not flag is not cleared for use.

Sources

• Etsy Help: How to Create a Listing — title length and the number of tags.
• Etsy Seller Handbook: New Guidance for Listing Titles — what to keep in a title and what to move out.
• Etsy Help: How to Use Tags to Get Found in Search — tag length and characters.
• Etsy Help: SEO for Shop and Listing Pages — the part of the title search engines show, and the first sentence.
• Etsy Open API reference — the characters titles, tags and materials may hold.
• Etsy Help: How to Download a Spreadsheet of Your Sold Transactions — where the Currently for Sale Listings CSV is.

Limitations

• It checks the rules Etsy states for titles, tags, descriptions and materials; it does not know how Etsy ranks a listing, and it does not estimate search volumes, which Etsy does not publish.
• Attributes, photos, videos, prices, shipping profiles and reviews also count in Etsy’s search; they are not in the listings CSV and are not checked.
• Etsy does not publish the layout of its listings CSV, so the columns are found by their names (TITLE, TAGS, DESCRIPTION, MATERIALS, SKU). A sheet of your own works too when its first row names those columns.
• The cleaned version applies only safe fixes (characters, repeated tags, words about sales, capitals, the 140-character cut); repeated words and phrases that change the meaning are left to you. Read it before you use it.
• The warnings about names owned by others are a starting point, not legal advice.

Privacy

On this device; its files download once

Everything happens in your browser. Your listings and shop file are read on this device and never uploaded; only your settings (your own brand names and the names you watch for) are kept in this browser.