Quadrant Chart & Positioning Map Maker
Two scores or weighted criteria, four named quadrants and labels that never overlap.
Try before you buy.
- Free preview: the chart at preview size (up to 640 pixels) with a watermark, the count in each quadrant and the first rows of the score table (up to 3).
- Locked until you unlock it: download and copy.
- Unlock: Pro pass, ₹179 for 30 days or ₹79 for 1 week, a one-time payment that never renews. Unlock: Pro pass, $5.99 for 30 days or $2.99 for 1 week, a one-time payment that never renews.
Ways to unlock shows how to get the full result.
Printing this result is locked in the free preview.
One row per item: a name column and number columns, pasted from a spreadsheet or typed with commas or tabs. The first row may hold the column names.
Rows left out
Axes
Chart
Scores
Locked in the free preview. Opens the ways to unlock this result.
Locked in the free preview. Batch runs unlock with a pass.
Locked in the free preview. Query results unlock with a pass.
About the Quadrant Chart & Positioning Map Maker
A quadrant chart — a 2 × 2 matrix or positioning map — places every item by two scores and splits the plane into four groups: leaders and niche players, quick wins and major projects, premium and economy brands. Paste a table with a name column and two number columns, or build each axis as a weighted sum of criteria, such as satisfaction = 0.6 × rating + 0.4 × support score, with every criterion scaled to 0–100 first so that different units can be combined.
Each axis splits at its median, its mean or a value you choose, and the quadrants take their names from a preset (market position, effort vs impact, price and quality, urgent vs important, growth–share, risk) or from your own words. Labels sit beside their points without overlapping, bubbles can show a third number, colours a group, and logos you add stay on your device. A table lists every item’s scores and quadrant. Everything is worked out in your browser.
How to use it
- Paste a table into Your data — one row per item, a name column and number columns — or open a CSV or Excel file. Pick an example from the list to see how it works.
- Under Axes, choose a column for each axis, or switch an axis to Weighted criteria and add columns with their weights; scale them to 0–100 by min–max or percentile rank, and tick Lower is better for a criterion such as price or effort.
- Choose where each axis splits — the median, the mean or a value you type — and a preset for the quadrant names, or type your own names and axis words.
- Optionally pick a size column for bubbles and a group column for colours, and add logo files named like your items (acme.png for “Acme”).
- Download the chart as SVG, PNG (up to 4K) or an editable PowerPoint slide, and the score table as CSV or copy it — with a Pro pass, or after unlocking this result; without one the page shows a free preview.
Examples
Feature, Effort, Impact Saved searches, 3, 8 Bulk export, 8, 9 Emoji reactions, 2, 3 Audit log, 15, 5
Median effort 5.5, median impact 6.5: Saved searches is a quick win, Bulk export a major project, Emoji reactions a fill-in and Audit log a thankless task.
Satisfaction = 0.6 × Rating + 0.4 × Support Rating 4, 5, 3 · Support 8, 6, 10
Rating → 50, 100, 0; Support → 50, 0, 100; Satisfaction → 50, 60, 40
Each criterion is scaled to 0–100 first, so a 1–5 rating and a 1–10 score count by their weights, not by their units.
Scores 10, 20, 20, 30
0, 50, 50, 100
The two 20s share rank 2.5, so both get (2.5 − 1) ÷ 3 × 100 = 50.
Common uses
- Prioritising a backlog, a roadmap or a list of ideas by effort and impact.
- Positioning brands, products or competitors on a perceptual map (price and quality, presence and satisfaction).
- Comparing vendors or candidates on criteria you weight yourself.
- Sorting tasks by urgency and importance, or risks by likelihood and impact.
- A portfolio view of products by market growth and relative market share.
How the scores are worked out
With One column, an axis uses the column’s numbers as written (or scaled, if you choose). With Weighted criteria, each criterion is first scaled to 0–100 and the axis is their weighted average:
- Min–max: score = (value − lowest) ÷ (highest − lowest) × 100, so the lowest item gets 0 and the highest 100; when every value is the same, all get 50.
- Percentile rank: score = (rank − 1) ÷ (n − 1) × 100, where tied values share the average of their ranks; one outlier cannot squeeze everyone else together, as it can with min–max.
- Weighted sum: axis = (w₁ × s₁ + w₂ × s₂ + …) ÷ (w₁ + w₂ + …), so weights need not add up to 1 — 3 and 1 work the same as 0.75 and 0.25.
- Lower is better turns a criterion round: 100 − score on 0–100, or lowest + highest − value when it is used as written.
Rows without a number in a column the scores need are left out and listed under the data, with the reason.
Where the lines go
Each axis splits at the median (the middle score; with an even count, the mean of the two middle ones), the mean, or a value you type in the axis’s own units — 5 on a 1–10 scale, say, or a relative market share of 1. A score exactly on a line counts as high. Min–max and percentile scores depend on the items in the chart, so adding or removing an item can move the others; splitting a 0–100 axis at 50 keeps the line fixed.
Reverse draws high values on the left (or at the bottom), as growth–share matrices traditionally draw market share; the quadrant names stay with their corners.
Labels, bubbles, groups and logos
Each label is tried in eight places around its point, close by and then further out with a thin leader line, and is never drawn over another label, a point or a quadrant name. A label with no room left is left out, the page says how many, and the table and the tooltips still list the item. A size column turns points into bubbles whose area is proportional to the value; a group column colours them with a colour-blind-safe palette and adds a legend.
Logos are matched to items by file name (“Brand-A.png” for “Brand A”; case, spaces, accents and punctuation do not matter) and drawn on a white plate in place of the point. They stay on your device and are embedded in the SVG, PNG and PowerPoint files.
The files
SVG keeps the chart as shapes and text for any size; PNG comes at 1×, 2× or 3× the chart’s size, or 3,840 pixels wide (4K) for slides and print; the PowerPoint slide is built from native shapes — rectangles, circles, lines and text boxes — so you can recolour, move and retype everything, with the chart’s description in the speaker notes. The CSV has every item’s scores and quadrant, and in criteria mode each criterion’s 0–100 score too; cells that a spreadsheet would run as a formula start with an apostrophe.
Limitations
- Up to 2,000 items are drawn, with up to 12 criteria per axis; group colours repeat after 12 groups.
- Labels that would overlap are left out rather than shrunk; a larger chart size or smaller points make room.
- The PowerPoint slide uses PowerPoint’s own font (Calibri), so text can be slightly wider or narrower than on this page.
- Logos must be PNG, JPEG, GIF, WebP or SVG files of up to 5 MB each, and are matched by file name only.
Privacy
On this device: nothing is sent
Everything happens in your browser. What you enter or open here is not uploaded or stored by MySmartCoPilot.
Frequently asked questions
What do I get without a pass?
Without a pass, Quadrant Chart & Positioning Map Maker shows the chart at preview size (up to 640 pixels) with a watermark, the count in each quadrant and the first rows of the score table (up to 3). Until you unlock it, the result can’t be downloaded or copied. A Pro, Premium or Ultimate pass, a one-time payment that never renews, unlocks the full result. The pricing page lists the passes and their prices.
How do I make a 2×2 matrix from Excel?
Put one item per row with its name and two number columns, copy the cells and paste them into Your data (or open the file). The first text column becomes the names and the first two number columns the axes; change them under Axes.
Should I use min–max or percentile rank?
Min–max keeps the distances between items (an item twice as far from the lowest gets twice the score) but one extreme value squeezes the rest together. Percentile rank only keeps the order, so items spread evenly across 0–100 whatever their values.
Do the weights have to add up to 1 or 100?
No. The weights are divided by their sum, so 60 and 40, 0.6 and 0.4, or 3 and 2 give the same axis. A weight of 0 leaves a criterion out without removing it.
Which quadrant gets an item that sits exactly on a line?
A score equal to the split counts as high, so an item on both medians goes to the top right (top left when the x axis is reversed). The page says when this happens.
Can I edit the chart in PowerPoint or Google Slides?
Yes. The slide is made of native shapes and text boxes, not a picture, so every label, colour and point can be changed; logos are pictures on the slide.
Are my data and logos uploaded?
No. The scores, the chart and the files are made in your browser, and the files you open — tables and logos — stay on your device.