Personality Quiz Maker (with Lead Capture)

About the Personality Quiz Maker (with Lead Capture)

A quiz turns a visit into a conversation: people answer a few questions about themselves and get a result that speaks to them — a personality, a style, the product that suits them — and you learn what they want. Build one here: outcomes with a description, a picture and a button, questions whose answers give points to the outcomes (the most points wins, with a tie-break you choose), branching that skips questions or ends the quiz early, product recommendations from your Shopify or WooCommerce export, and an optional lead step that asks for contact details with a consent box that is never ticked in advance.

Take the quiz yourself in the test run beside the form, exactly as your visitors will. When it is ready, publish it as embed code for any page (WordPress, Shopify, Wix or plain HTML), as a page of its own to upload (index.html, the script, the style and your pictures in a ZIP), or as a share link that opens it on this site. Leads go straight from your visitors’ browsers to your own Google Sheet, through a small Apps Script that runs in your Google account. Everyone who finishes sees a result card to save and post, and share links for WhatsApp, X, Facebook, LinkedIn and e-mail.

Your quiz is kept in this browser. Without a pass the outputs show as a free preview — the test run works in full, the code shows its first lines, the page its list of files, and the result cards are marked; a Pro pass copies and downloads the embed code, the page, the Apps Script and the cards, and copies and opens the share link.

Common uses

• A “Which product is right for you?” finder for an online shop, with the products each result recommends.
• A personality quiz that grows an e-mail list, with consent asked properly.
• A gift finder that branches on who the gift is for.
• A quiz that sorts new leads by what they need, with tags for your follow-up e-mails.
• A fun quiz for social media, with a result card people post themselves.

How the scoring works

• Every answer can give points, from −10 to 10, to any outcome; minus points count against. At the end the points are added up and the outcome with the most wins.
• Ties: the outcome listed first wins, or, with “The latest answer decides”, the tied outcome that the most recent answer favoured most.
• Branching: an answer can go to another question (skipping the ones between) or straight to the result. Back returns to the question before, with the earlier answers kept.
• The Checks warn about an outcome no answer gives points to, a question that can never be reached and a branch back to an earlier question, which could go round in a loop.

The lead step and consent

• The lead step asks for a name, an e-mail address or a phone number, each optional or required, beside a consent box that is never ticked in advance. Its sentence says who collects the details, what for and how to withdraw: “I agree that Leaf & Loam may use my details to …”.
• Under the EU’s GDPR, consent is “a clear affirmative act establishing a freely given, specific, informed and unambiguous indication” of agreement, and “Silence, pre-ticked boxes or inactivity should not therefore constitute consent” (Recital 32); “It shall be as easy to withdraw as to give consent” (Article 7(3)). Whether consent is freely given turns on whether a service is made conditional on it (Article 7(4)), so people may skip the step and still see their result unless you switch that off (GDPR on EUR-Lex).
• India’s Digital Personal Data Protection Act, 2023 also rests on consent: a notice must be given before consent is asked, and consent may be withdrawn at any time (PRS Legislative Research).
• Each lead row in your Sheet keeps the consent sentence and when it was given, with the answers, the outcome and the tags.

Leads to your Google Sheet

• The Apps Script (Code.gs) goes into your own Google Sheet (Extensions → Apps Script) and is deployed as a web app: Deploy → New deployment → Web app, Execute as: Me, Who has access: Anyone. Paste its address, which ends in /exec, into the lead step, then publish the quiz again.
• Each lead goes from the visitor’s browser to your script and becomes a row: the time, the quiz, the outcome, the details given, the consent sentence and when it was given, the tags and the answers. A value that starts with =, +, - or @ is kept as text, so a lead can never write a formula into your Sheet.
• Nothing passes through MySmartCoPilot, and leads are sent only from your own site: the test run on this page and the share link never send anything.

Embed code, page or link

• Embed code: one block to paste where the quiz should appear: a container, the quiz as data, its style and its script. Pictures you upload are inside the code; pictures given by their web address load from there.
• Page: a ZIP of index.html, quiz.js, quiz.css and your pictures, for any web host or a folder of your site. If your site blocks inline scripts with a Content-Security-Policy, use the page’s quiz.js and quiz.css files rather than the embed code.
• Share link: the whole quiz travels inside the link, after the “#”, so it opens on this site without being stored anywhere. Uploaded pictures and the lead step need your own site and are left out of links.
• A published quiz works on phones and with a keyboard or a screen reader: one question at a time, real radio buttons, Back and Next, and the focus moved to each new question.

Limitations

• Not legal advice: you are responsible for your privacy notice and the consent you ask for. Have them checked where your law requires it.
• Leads are sent with a simple request that Google’s web apps accept from any site, so the quiz cannot read the reply: it can tell a network failure, not a script that is set up wrongly. Test the lead step once on your site and look for the row in your Sheet.
• A share link carries the quiz in its address: a long quiz makes a long link, which some apps cut. Use the embed code or the page for large quizzes.
• WooCommerce’s standard products export has no product address column: add a URL column, or rely on each outcome’s button link.
• The quiz keeps no record of its own: the answers of people who give their details are in your Sheet, and nothing else is stored.

Privacy

On this device; its files download once

Your quiz is kept as a draft in this browser (tool settings) and never uploaded; product files and pictures are read on this device. On your site, the quiz sends details only to the Apps Script address you give it, and only after the person ticks the consent box.