Conversion Rate Calculator
Compare conversion targets and sequential cohort funnels without causal claims.
Try before you buy.
- Free preview: counts and a share of real result rows; complete calculations, assumptions and exports open with a pass.
- Locked until you unlock it: download and copy.
- Unlock: Premium pass, ₹799 for 30 days or ₹249 for 1 week, a one-time payment that never renews. Unlock: Premium pass, $19.99 for 30 days or $7.99 for 1 week, a one-time payment that never renews.
Ways to unlock shows how to get the full result.
Printing this result is locked in the free preview.
Computed rows and explicit assumptions
Locked in the free preview. Opens the ways to unlock this result.
Locked in the free preview. Batch runs unlock with a pass.
Locked in the free preview. Query results unlock with a pass.
About the Conversion Rate Calculator
Solve conversion rate, required traffic or target conversions across multiple metric rows. A separate sequential-funnel mode accepts the same cohort at visit, cart, checkout and purchase stages, shows each conditional and overall rate, and models changing one selected step while holding the other known conditional rates fixed.
The free preview shows counts and a share of your real rows. A Premium pass opens the complete calculations and reports; each result stays bound to its current input and assumptions.
How to use it
- Load the example, then replace it with your own CSV or TSV using the shown header. Leave only the field to solve blank where instructed.
- Read each row and its stated formula, assumptions and errors. All amounts must use one consistent currency and time window.
- Compare the complete rows with a pass, then copy or download CSV/TXT/report. Editing, reset, cancel and leaving invalidate the current result.
Examples
name,conversions,traffic,rate_percent Observed,30,1000, Target,,1200,4 Traffic,50,,5
30 conversions from 1,000 visits give 3%; 50 conversions at a 5% target require 1,000 visits.
Method and official references
Google Ads: conversion rate describes the metric or channel reference. Metric headers: name, conversions, traffic, rate_percent; fill exactly two numeric fields. Funnel headers: name,count, with stages in cohort order.
What the result means
Multiple conversion events per visitor can produce rates above 100%; those are event rates, not probabilities. Sequential funnels require non-increasing unique cohort counts. A changed-step scenario is a conditional estimate, not a causal claim.
Limitations
- Multiple conversion events per visitor can produce rates above 100%; those are event rates, not probabilities. Sequential funnels require non-increasing unique cohort counts. A changed-step scenario is a conditional estimate, not a causal claim.
- A maximum 1 MiB text batch protects local memory; it is not a plan or row-count quota. No URL is followed, no Analytics account is accessed, and no exchange rate or observed performance is invented.
Privacy
On this device; its files download once
Your URLs, table cells and assumptions stay on this device. Parsing never follows links. Every complete report export uses the current result gate.
Frequently asked questions
What do I get without a pass?
Without a pass, Conversion Rate Calculator shows counts and a share of real result rows; complete calculations, assumptions and exports open with a pass. Until you unlock it, the result can’t be downloaded or copied. A Premium or Ultimate pass, a one-time payment that never renews, unlocks the full result. The pricing page lists the passes and their prices.
How do I compare multiple rows?
Paste a CSV/TSV table with the shown header and one case per row. Tagged links instead use one URL per line. Invalid rows remain explicit and are not reported as calculated values.
Does this prove real campaign performance?
Multiple conversion events per visitor can produce rates above 100%; those are event rates, not probabilities. Sequential funnels require non-increasing unique cohort counts. A changed-step scenario is a conditional estimate, not a causal claim.
What can I copy without a pass?
Your own input stays available. The free preview shows counts and a share of computed rows; full calculations, reports and result exports open with the stated pass.