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Social media growth and analytics tools

Measure engagement and follower growth, see who unfollowed you, find your best posting times, price UGC and sponsorships, and build a media kit for brands.

  • 16 tools
  • No upload
  • Free previews, no sign-up

All 16 tools here need a pass: Pro unlocks 13, Premium all 16 · See passes

Go to the 16 tools

Measuring an audience from your own numbers

For creators, small brands and social media managers who want to know what is working: which posts engage, how fast the audience grows, who stopped following, when followers are online, and what a sponsorship or a piece of UGC is worth. Everything is worked out from your own exports and the numbers you enter, without logging in to an account.

How to choose

Choose by the question you are answering:

Engagement can be measured against followers, reach or views, and the three give different rates: say which one you quote.

The main tools, compared

Tool When to pick it What you give it What you get Works offline Stays on your device
Instagram Unfollowers Checker (No Login) Pro tool Reads the data download Instagram gives you and lists the accounts that do not follow you back and those that stopped. Other file Free preview: how many accounts are on each list, with the first accounts of the list you open (up to 10; a list of one shows that account with its name hidden) Yes Yes
Engagement Rate Calculator Pro tool Works out a post’s or a whole table’s engagement rate against followers, accounts reached and views, side by side. Numbers Free preview: the engagement rate in full, with its formula and the first rows of each table; the other rates, the benchmark and every other figure are hidden Yes Yes
Creator Media Kit & Rate Card Generator Pro tool Lays out your audience, past brand work and rates on the pages a brand’s marketing team expects to see. Nothing — start blank, Spreadsheet or CSV Free preview: every page of your kit as images marked “MySmartCoPilot preview · not for use”, the suggested price of your main deliverable and the first rate card rows Yes Yes
UGC Pricing & Usage-Rights Calculator Pro tool Prices user-generated content line by line: the content itself, how long and where the brand may use it, and extras such as raw files. Numbers Free preview: the total quote in full, with the first rows of the breakdown, the first step of the working and the quote as marked pages; every other figure is hidden Yes Yes
Influencer & Sponsorship ROI Calculator Pro tool Turns the cost of a creator deal and its results into cost per view, click and sale, return on ad spend and ROI. Numbers, Spreadsheet or CSV Free preview: the return on investment in full, with the first rows of each table and of the creator ranking and the first step of the working; every other figure is hidden Yes Yes
Follower Growth Rate Calculator Pro tool Takes dated follower counts and gives the growth rate, the current pace and the day you should reach your next milestone. Numbers Free preview: the follower growth rate in full, with the first rows of each table, the first step of the working and a watermarked chart; every other figure is hidden Yes Yes
Best Time to Post Analyzer (From Your Own Data) Pro tool Looks through an export of your past posts with their times and results, and ranks the weekdays and hours that have worked for you. Spreadsheet or CSV Free preview: the counts of your posts in full, with the first half of the best slots, of the grid’s rows and of each table (up to 10 rows) Yes Yes
Sentiment Analyzer Pro tool Scores each sentence of a set of comments or reviews as positive, negative or neutral and shows the words that tipped it. Text Free preview: the overall tone and every count, with the scores of the first sentences or lines (up to 10) and the words that carried them Yes Yes

Worked example: the engagement rate of one Instagram post, three ways

An Instagram post on an account with 25,000 followers reached 18,400 accounts and was viewed 26,900 times. It had 1,240 likes, 86 comments, 142 shares and 310 saves.

  1. The interactions add up to 1,240 + 86 + 142 + 310 = 1,778.

  2. Against followers the rate is 1,778 ÷ 25,000 = 7.11 %.

  3. Against the accounts reached it is 1,778 ÷ 18,400 = 9.66 %, and against views 1,778 ÷ 26,900 = 6.61 %.

  4. The reach-based rate is the highest because it counts only people who saw the post; quote the same base each time you compare posts.

Questions

Do I have to log in to Instagram to check unfollowers?

No. You request your data download from Instagram, then open the file in the checker; your password is never entered here.

What is a good engagement rate?

It depends on the platform, the size of the account and which base you divide by, so compare a post with your own earlier posts measured the same way rather than with a single target.

How should I price UGC compared with a sponsored post?

UGC is content a brand posts on its own channels, so its price rests on the work and on the usage rights, how long and where the brand may use it, rather than on your follower count.

Are the results based on my own data only?

Yes. The calculators work on the numbers you enter or the exports you open, and the competitor audit uses only the figures shown publicly on the profiles you compare.

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All 16 tools

Every tool here by name, grouped by what it is for.

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Good to know

  • All 16 tools run in your browser: what you open or paste is not uploaded.
  • 12 of 16 keep working without a connection once loaded.
  • Results are estimates for planning and learning, not financial or legal advice. Check the method and assumptions on each tool’s page.

What a pass opens here

13 Pro tools and 3 Premium tools here need a pass.

  • Pro pass opens 13 of 16 ₹179 / $5.99 for 30 days
  • Premium pass opens all 16 ₹799 / $19.99 for 30 days
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Quick answers and tool search

Type to search tools or to get a quick answer, for example 18% of 2500. Use the up and down arrow keys to move through the results, Enter to choose, and Escape to close.