Social media growth and analytics tools
Measure engagement and follower growth, see who unfollowed you, find your best posting times, price UGC and sponsorships, and build a media kit for brands.
- 16 tools
- No upload
- Free previews, no sign-up
All 16 tools here need a pass: Pro unlocks 13, Premium all 16 · See passes
Go to the 16 toolsMeasuring an audience from your own numbers
For creators, small brands and social media managers who want to know what is working: which posts engage, how fast the audience grows, who stopped following, when followers are online, and what a sponsorship or a piece of UGC is worth. Everything is worked out from your own exports and the numbers you enter, without logging in to an account.
How to choose
Choose by the question you are answering:
Is my content working? Engagement Rate Calculator, Best Time to Post Analyzer and Sentiment Analyzer for comments.
Is my audience growing? Follower Growth Rate Calculator, Instagram Unfollowers Checker and Post Time Zone Planner.
How do I compare? Social Media Competitor Analysis & Profile Audit.
What should I charge? UGC Pricing & Usage-Rights Calculator, Creator Platform Fee Calculator, Influencer & Sponsorship ROI Calculator and Newsletter & Membership Revenue Calculator.
Working with brands: Creator Media Kit & Rate Card Generator and Influencer Collaboration Agreement Template.
Your own history: X (Twitter) Archive Explorer and WhatsApp Chat Analyzer.
Engagement can be measured against followers, reach or views, and the three give different rates: say which one you quote.
The main tools, compared
| Tool | When to pick it | What you give it | What you get | Works offline | Stays on your device |
|---|---|---|---|---|---|
| Instagram Unfollowers Checker (No Login) Pro tool | Reads the data download Instagram gives you and lists the accounts that do not follow you back and those that stopped. | Other file | Free preview: how many accounts are on each list, with the first accounts of the list you open (up to 10; a list of one shows that account with its name hidden) | Yes | Yes |
| Engagement Rate Calculator Pro tool | Works out a post’s or a whole table’s engagement rate against followers, accounts reached and views, side by side. | Numbers | Free preview: the engagement rate in full, with its formula and the first rows of each table; the other rates, the benchmark and every other figure are hidden | Yes | Yes |
| Creator Media Kit & Rate Card Generator Pro tool | Lays out your audience, past brand work and rates on the pages a brand’s marketing team expects to see. | Nothing — start blank, Spreadsheet or CSV | Free preview: every page of your kit as images marked “MySmartCoPilot preview · not for use”, the suggested price of your main deliverable and the first rate card rows | Yes | Yes |
| UGC Pricing & Usage-Rights Calculator Pro tool | Prices user-generated content line by line: the content itself, how long and where the brand may use it, and extras such as raw files. | Numbers | Free preview: the total quote in full, with the first rows of the breakdown, the first step of the working and the quote as marked pages; every other figure is hidden | Yes | Yes |
| Influencer & Sponsorship ROI Calculator Pro tool | Turns the cost of a creator deal and its results into cost per view, click and sale, return on ad spend and ROI. | Numbers, Spreadsheet or CSV | Free preview: the return on investment in full, with the first rows of each table and of the creator ranking and the first step of the working; every other figure is hidden | Yes | Yes |
| Follower Growth Rate Calculator Pro tool | Takes dated follower counts and gives the growth rate, the current pace and the day you should reach your next milestone. | Numbers | Free preview: the follower growth rate in full, with the first rows of each table, the first step of the working and a watermarked chart; every other figure is hidden | Yes | Yes |
| Best Time to Post Analyzer (From Your Own Data) Pro tool | Looks through an export of your past posts with their times and results, and ranks the weekdays and hours that have worked for you. | Spreadsheet or CSV | Free preview: the counts of your posts in full, with the first half of the best slots, of the grid’s rows and of each table (up to 10 rows) | Yes | Yes |
| Sentiment Analyzer Pro tool | Scores each sentence of a set of comments or reviews as positive, negative or neutral and shows the words that tipped it. | Text | Free preview: the overall tone and every count, with the scores of the first sentences or lines (up to 10) and the words that carried them | Yes | Yes |
Worked example: the engagement rate of one Instagram post, three ways
An Instagram post on an account with 25,000 followers reached 18,400 accounts and was viewed 26,900 times. It had 1,240 likes, 86 comments, 142 shares and 310 saves.
The interactions add up to 1,240 + 86 + 142 + 310 = 1,778.
Against followers the rate is 1,778 ÷ 25,000 = 7.11 %.
Against the accounts reached it is 1,778 ÷ 18,400 = 9.66 %, and against views 1,778 ÷ 26,900 = 6.61 %.
The reach-based rate is the highest because it counts only people who saw the post; quote the same base each time you compare posts.
Questions
Do I have to log in to Instagram to check unfollowers?
No. You request your data download from Instagram, then open the file in the checker; your password is never entered here.
What is a good engagement rate?
It depends on the platform, the size of the account and which base you divide by, so compare a post with your own earlier posts measured the same way rather than with a single target.
How should I price UGC compared with a sponsored post?
UGC is content a brand posts on its own channels, so its price rests on the work and on the usage rights, how long and where the brand may use it, rather than on your follower count.
Are the results based on my own data only?
Yes. The calculators work on the numbers you enter or the exports you open, and the competitor audit uses only the figures shown publicly on the profiles you compare.
Start with these
- Bulk Social Media Post Scheduler CSV Builder Free preview: the full check report with its one-click fixes and the first rows of the queue (up to 10) Premium tool
- Engagement Rate Calculator Engagement rate by followers, reach and views — one post or a whole table. Pro tool
- Instagram Unfollowers Checker (No Login) From Instagram’s own export: who doesn’t follow back, and who unfollowed you. Pro tool
More tools here
- Creator Media Kit & Rate Card Generator Your numbers, audience, brands and rates — on the pages brands want to read. Pro tool
- UGC Pricing & Usage-Rights Calculator What to charge for UGC — content, usage rights and extras, line by line. Pro tool
- Influencer & Sponsorship ROI Calculator Is a creator deal worth it? Costs per view, click and sale, ROAS and ROI. Pro tool
- Follower Growth Rate Calculator Dated follower counts in: growth rate, pace and the day you reach your next milestone out. Pro tool
- Newsletter & Membership Revenue Calculator Model a paid newsletter or membership month by month, with your numbers and real fees. Pro tool
- Best Time to Post Analyzer (From Your Own Data) Your posts, your audience: the days and hours when your own posts do best. Pro tool
- Creator Platform Fee Calculator Compare what entered creator fees leave you, with unknown components kept explicit. Pro tool
- Social Media Competitor Analysis & Profile Audit (Benchmark Report) Benchmark your profiles against competitors from the numbers shown on their profiles. Premium tool
- WhatsApp Chat Analyzer Who writes most, when, how fast people reply and which emoji they love: from your export. Pro tool
- Post Time Zone Planner Where your followers are, when they are online, and the post times that reach the most. Pro tool
- Sentiment Analyzer Is it positive, negative or neutral? Every sentence scored, with the words behind it. Pro tool
- X (Twitter) Archive Explorer Your whole X history from your archive file: search, filters, top posts and patterns. Pro tool
- Influencer Collaboration Agreement Template Deliverables, approvals, disclosure, usage rights and fees in one clear agreement. Premium tool
Lessons on this
All 16 tools
Every tool here by name, grouped by what it is for.
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Show the full listHide the full list: All 16 tools
Followers, engagement & competitors
7 tools- Engagement Rate Calculator Pro tool
- Follower Growth Rate Calculator Pro tool
- Instagram Unfollowers Checker (No Login) Pro tool
- Sentiment Analyzer Pro tool
- Social Media Competitor Analysis & Profile Audit (Benchmark Report) Premium tool
- WhatsApp Chat Analyzer Pro tool
- X (Twitter) Archive Explorer Pro tool
Posting times & bulk post queues
3 toolsCalculate
4 toolsCreate & generate
2 toolsNo tools here match these filters.
Choose “Anything” or “Any price” in a filter, or look across every category on All tools.
Inside this hub
Good to know
- All 16 tools run in your browser: what you open or paste is not uploaded.
- 12 of 16 keep working without a connection once loaded.
- Results are estimates for planning and learning, not financial or legal advice. Check the method and assumptions on each tool’s page.
What a pass opens here
13 Pro tools and 3 Premium tools here need a pass.
- Pro pass opens 13 of 16 ₹179 / $5.99 for 30 days
- Premium pass opens all 16 ₹799 / $19.99 for 30 days
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