SEO & Digital Marketing
The planned outline of 16 modules. Lessons are written, run and reviewed before they are published.
Planned outline
- Module 1
Marketing and search foundations
Coming soon - Module 2
Technical SEO: crawling and indexing
Coming soon - Module 3
Keywords and content
Coming soon - Module 4
On-page SEO and search appearance
Coming soon - Module 5
Structured data that still shows
Coming soon - Module 6
Links, mentions and digital PR
Coming soon - Module 7
Local SEO
Coming soon - Module 8
International and e-commerce SEO
Coming soon - Module 9
Page experience and large-site crawling
Coming soon - Module 10
AI search and AI crawlers
Coming soon - Module 11
Analytics and measurement
Coming soon - Module 12
Conversion rate optimisation
Coming soon - Module 13
Email and messaging
Coming soon - Module 14
Social media and creators
Coming soon - Module 15
Paid advertising
Coming soon - Module 16
Audits, migrations, recovery and planning
Coming soon
Related tools
Robots.txt Generator & Tester Create, check and test robots.txt rules exactly the way Googlebot reads them. XML Sitemap Generator Paste URLs, get a valid sitemap.xml — split automatically above 50,000 URLs. XML Sitemap Validator Check an XML sitemap against the protocol and Google’s rules. Schema Markup Generator Fill in a form, get valid JSON-LD with Google’s required and recommended fields marked. SERP Snippet Preview Your title and snippet as a search result — cut where results would cut them. Meta Tag Generator Head tags with length checks and a live Google-style result preview. UTM Builder (Campaign URL Builder) Tagged campaign links for GA4 — consistent names, the right channel, a QR code. Page Speed Test (Lighthouse via PageSpeed Insights) Lighthouse scores, Core Web Vitals and what to fix first — from Google PageSpeed Insights.
Official documentation
- developers.google.com/search/docs (developers.google.com)
- developers.google.com/search/docs/essentials/spam-policies (developers.google.com)
- support.google.com/analytics (support.google.com)
- developers.google.com/crawling/docs/robots-txt/robots-txt-spec (developers.google.com)
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- How we make lessons